Aug 14
25
Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords. Today, Bing Ads said it is testing the same thing in the U.S., although with the option to opt-out of the… Please visit Search Engine Land for the full article.
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Bing Ads Launches Close Variants Test In US